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Current Drug Safety

Editor-in-Chief

ISSN (Print): 1574-8863
ISSN (Online): 2212-3911

Communicating Vaccine Safety to the Media and General Public

Author(s): Hiba Oubari, Ryan Tuttle, Barbara Rath and Lulu Bravo

Volume 10 , Issue 1 , 2015

Page: [80 - 86] Pages: 7

DOI: 10.2174/157488631001150407111312

Price: $65

Abstract

Vaccines are among the most effective measures to control and prevent infectious diseases. Yet, the topic of vaccination is difficult to communicate, as it bears upon individual versus common good. The efficacy and safety of vaccines can only be shown by the absence of undesired events, such as vaccine-preventable diseases or adverse events following immunization. The authors of this paper view accurate, transparent and timely vaccine-safety communication to the media and general public as a core responsibility of healthcare providers. The authors wish to explore potential difficulties faced by immunization specialists when talking to the media, and suggest how to successfully convey vaccination messages to the general public.

Keywords: Communication, health care provider, media, public perception, vaccine, vaccine safety.


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