People, Preferences & Prices: Sequencing the Economic Genome of the Consumer Mind

People, Preferences & Prices: Sequencing the Economic Genome of the Consumer Mind

Author(s): Eugene Galanter, Howard Moskowitz and Matthias Silcher

Indexed in: Scopus, EBSCO.

This book explores a variety of topics that fall in the realm of psychological and behavioral economics. It demonstrates to the reader how to perform straightforward experiments in order to understand
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