People, Preferences & Prices: Sequencing the Economic Genome of the Consumer Mind

People, Preferences & Prices: Sequencing the Economic Genome of the Consumer Mind

Author(s): Eugene Galanter, Howard Moskowitz and Matthias Silcher

Indexed in: Scopus, EBSCO.

This book explores a variety of topics that fall in the realm of psychological and behavioral economics. It demonstrates to the reader how to perform straightforward experiments in order to understand
[view complete introduction]




PDF US $
- Order Library Book: 344

*(Excluding Mailing and Handling)

Secure Checkout
Personal information is secured with SSL technology


Library / Institutional-User Purchase Form