Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind
Editor(s): Alex Gofman (Deceased) and Howard R. Moskowitz
Indexed in: Book Citation Index, EBSCO,Social Sciences & Humanities.
Consumers have been increasingly involved in the innovation process in the last few decades, a major driving force of business success. This involvement is critically important for innovation, particu [view complete introduction]