Artificial Intelligence and Aspects of Marketing
Page: 1-24 (24)
Author: Mohammed Majeed*
DOI: 10.2174/9789815238211124010003
PDF Price: $15
Abstract
Over the course of the next few decades, AI will permeate every industry on
the planet. Improvements in the AI environment are reflected in recent tendencies in
AI-driven robotics. Changes in how businesses view, use, and invest in artificial
intelligence are a clear indication of this shift. Businesses may want to consider using
AI marketing to produce leads and conversions because of the clear advantages it
delivers, such as having complete, transparent, accurate, pertinent, constant and fast
data. The AI-generated programs will, more or less, supply the information essential to
expanding marketing activities. Now that AI is more readily available, many businesses
are using it in their advertising campaigns. There are many ways in which artificial
intelligence might improve marketing and advertising, and businesses that embrace AIdriven strategies will undoubtedly see increased success. In order to strengthen
customer relationships and accomplish marketing objectives, businesses can benefit
from using AI to customize content, improve campaigns, and enrich the consumer
experience.
The Impact of AI on Customer Experiences in the Tourism and Hospitality Industry in Emerging Economies
Page: 25-42 (18)
Author: Mohammed Majeed*
DOI: 10.2174/9789815238211124010004
PDF Price: $15
Abstract
The use of AI technology in the hospitality sector is revolutionizing how
hoteliers conduct business by increasing the potential for a seamless guest experience,
accelerating growth, and maximizing revenue. Hence, this chapter looks at changes
brought about by AI on the tourist industry's focus on customer service and the
hospitality industry in emerging economies. AI is used in hospitality via chatbots; data
analysis; a wide range of languages; effectiveness and automation; voice-activated
functions; easy reservations; and hyper-dynamic pricing. On AI on customer work
history in the hotel and tourist sector, the following were discovered from literature:
applying intelligence to improve business procedures; contacting and talking to clients;
responding to comments from our clients; understands customers language; customers
self-service; information; reservation, and checking out; fuels the visitor's
journey/experience; provide better service; enhance the reservation process; make
predictions; teamwork; and consistently provide for the needs of guest/customers; and
customer loyalty; customer issues resolution; analyzing the competition; predictive
segmentation; projecting occupancy; improved productivity and effectiveness;
visitors/guest satisfaction; easy and efficient reservations; proactive servicing;
personalization of customer service; AI helps the promotion/marketing of hospitality
sector; monitoring of brand or company; paperless or electronic registration; safety
enhancements; better customer interactions; and accurate forecasts. Finally, AI and the
future of hospitality are contingent on: Assimilation into the Internet of Things; greater
participation; increased scope for customization; best experiences; and VR and AR. It
was concluded that indeed, the hotel business is predicated on satisfying customers and
meeting their ever-evolving needs. Therefore, AI will fundamentally alter the hotel
sector.
Machine Learning for Marketing Practitioners
Page: 43-54 (12)
Author: Mohammed Majeed*
DOI: 10.2174/9789815238211124010005
PDF Price: $15
Abstract
Machine Learning (ML) has an impact on many facets of life, and it
manifests itself in the shape of intelligent devices and intelligent applications, which
are designed to analyze and anticipate customer behavior, requirements, and
preferences in order to provide tailored experiences. The purpose of this chapter was to
investigate the effect of ML on marketing in general. It has been found in previous
studies that ML impacts on consumer response, customer relationships, consumer
preference, social media marketing, etc. In addition, ML automates jobs, reduces
expenses, and improves workflows. A detailed overview of existing academic research
is provided in this study, which covers the present and emerging applications of ML
within marketing.
Artificial Intelligence (AI) on Management of Finance and Accounts
Page: 55-75 (21)
Author: Mohammed Majeed*
DOI: 10.2174/9789815238211124010006
PDF Price: $15
Abstract
The goal of this chapter is to shed light on how AI is being used in financial
and accounting contexts. The rise of AI is having a profound effect on the accounting
and financial industries, just as it has on every other sector of the economy. The best
approach for financial experts and their businesses to remain successful and engage the
coming generations of workers and consumers is to use AI-enabled tools for
accounting and finance. The era of AI and robotics is just beginning. However,
technological advancements mean that more and more accounting aids are becoming
accessible. Saving money, getting more done, and having more reliable data are all
possible thanks to AI. In addition, it provides accuracy to businesses during the
employment process. Laborious and mundane accounting tasks may be eliminated. In
conclusion, AI has had a spectacular effect on the bookkeeping and finance business,
shifting attention away from mundane tasks like payroll and toward more cutting-edge
methods.
The Role of Artificial Intelligence on Firm's Human Resources Management
Page: 76-97 (22)
Author: Mohammed Majeed*
DOI: 10.2174/9789815238211124010007
PDF Price: $15
Abstract
The purpose of this chapter is to look at the implications of AI for HR
administration. Using AI in human resources is not novel. But as the technology
advances, it is gradually integrated into more and more tools and programs. AI has the
ability to increase productivity and speed up the decision-making process, but it also
presents serious moral concerns. Recruiting, initial orientation, instruction, and
continuing analytics have all been simplified thanks to AI. Data-mining an
organization's HR system with AI can reveal which staff members are most likely to
leave, allowing for more targeted efforts to retain them. To back up the organization's
commercial plans, AI will additionally assist to discover gaps in skills and expertise.
There is no doubt that AI has the potential to improve processes and increase output.
HR departments everywhere can benefit greatly from this tech's ability to track and
analyze employee actions and habits. Companies today are embracing technology
advancements in order to compete in today's intricate market.
The Role of AI in Promoting Responsible and Sustainable Tourism
Page: 98-112 (15)
Author: Mohammed Majeed*
DOI: 10.2174/9789815238211124010008
PDF Price: $15
Abstract
The hospitality and tourism industry has recently undergone a profound
transformation driven by information and communication technologies developments
thanks to innovations in Artificial Intelligence and its tools. However, although the
literature on AI and tourism is growing, scientific research on these themes is still
fuzzy and fragmented. This study’s objective is to provide an overview of the literature
state-of-the-art related to sustainable tourism and technological innovations, offering
insights for further advancing this domain. I employ a comprehensive review of
websites, articles, books, chapters, and cases collected from Web of Science and
Scopus databases.
Artificial Intelligence and Innovation in Organizations
Page: 113-132 (20)
Author: Mohammed Majeed*
DOI: 10.2174/9789815238211124010009
PDF Price: $15
Abstract
The current digital revolution is increasingly centered on the digital
transformation and the related AI operations. The business and industrial settings have
yet to feel its full effects, problems, and opportunities. Here, innovation is what really
drives success in the business world. However, innovation is now an essential outlook
that ought to be ingrained in every employee and all operations of a company to
maximize its potential for success and the satisfaction of its people. In this light, the
proliferation of AI in corporate settings appears to be altering the ways in which
businesses generate and oversee new ideas. It has helped to progress a wide variety of
sectors, including the financial sector, the education sector, the transport industry, and
others. This report set out to add to the growing body of research on artificial
intelligence's impact on corporate creativity. As this chapter made clear, scientific and
technological progress is accelerating, with AI serving as the main attraction.
Understanding innovation leadership is about the fact that data is growing
exponentially. It is argued that, in general, AI systems can relieve managers of
technical and time-consuming research while simultaneously improving processes for
creativity. This frees up managerial time and energy to devote to imaginative
approaches to issue handling and the growth of new forms of innovation. This research
is novel because it seeks to add spark based on information about the potential effects
of AI on the creative process.
Introduction
Artificial Intelligence in Business Management is a review of artificial intelligence (AI) applications in businesses. This book adopts a cross-disciplinary strategy toward AI adoption. Book chapters explore many projects that go beyond simple data management and accessibility to showcase the growing role of artificial intelligence and machine learning in the enterprise data space. AI methods for tackling marketing and commercial strategies, as well as the use of AI and machine learning in tourism, insurance and healthcare systems, are discussed. A study on the significance of cultural assets in evaluating risks and protection is also presented. The content gives valuable insights on the application and implications of artificial intelligence and machine learning from this book to readers aiming for corporate roles, such as directors, executives, senior software developers, and digital transformation managers. The book is an essential resource for researchers and professionals in business, economics, and allied disciplines.