Book Volume 6
Preface
Page: ii-vii (6)
Author: Sukanta Kumar Baral, Richa Goel, Tilottama Singh, Erdener Kaynak and Vishal Jain
DOI: 10.2174/9789815256659124060002
Risk Analysis of Implementing Immersive Technology in the Healthcare System
Page: 1-20 (20)
Author: Mohammad Nasfikur R. Khan*, Kari J. Lippert and Robert J. Cloutier
DOI: 10.2174/9789815256659124060005
PDF Price: $15
Abstract
An immersive environment allows people to interact with a virtual
environment. Despite its relatively short history, immersive technology still finds
applications in medicine. There are numerous medical applications of immersive
technologies like virtual reality, augmented reality, and mixed reality, including the
improvement of vision, treatment of behavioral disorders, rehabilitating patients, and
creating customized fitness routines. The objective of this chapter is to assess the risks
associated with a technology-based healthcare system that benefits both patients and
professionals. In addition to delivering training and improving patient care, immersive
healthcare training systems help facilitate the delivery of training. Our first step is to
describe how the system functions, followed by risk analysis, such as Ishikawa, Fault
Tree Analysis (FTA), and Causal Loop Diagram (CLD), to highlight the three biggest
risks associated with the system. Further, this chapter will discuss the monitoring and
management of risks.
Internet of Things (IoT) in the Agriculture Sector toward Urban Greening
Page: 21-38 (18)
Author: Pawan Whig*, Shama Kouser, Ashima Bhatnagar Bhatia, Arun Velu and Yusuf Jibrin Alkali
DOI: 10.2174/9789815256659124060006
PDF Price: $15
Abstract
The use of Internet of Things (IoT) technology has the potential to greatly
improve agricultural and farming operations by increasing productivity and efficiency.
This study analyzed recent developments in IoT applications in agriculture and farming
and found that the most common sub-verticals were water management and crop
management. Additionally, the study identified sensor data for soil moisture as a
prevalent area of focus. The research also found that the most commonly used
technology in the development of IoT applications was Wi-Fi, followed by mobile
technology. The agricultural sector was found to receive more attention in terms of
research compared to the farming sector. These findings can be used as a guide for
those in the farming industry who want to improve and expand their use of IoT to
increase efficiency. The study also highlighted areas for future research, such as
scalability, heterogeneity, IoT system design, data processing methodologies, the size
of the experimental land or farming area, and IoT security.
Embodied Immersion: Exploring the Convergence of Haptic VR and Pervasive Visual Sensors
Page: 39-55 (17)
Author: Isha Pant*, Ashish Joshi and Pragya Baluni
DOI: 10.2174/9789815256659124060007
PDF Price: $15
Abstract
Virtual Reality (VR) technology has exponentially gained significance in
recent years, providing end users with a virtual world in which users can develop
virtual habits or manipulate the items in the virtual scene using their limb movements.
As computers and information technology advance, users are searching for innovative
types of Human-Computer Interaction techniques to provide a richer experience. In
contrast, virtual scene modeling research can help consumers have a more realistic
experience and ease of access. This chapter will largely concentrate on the perspectives
on Augmented Reality (AR) and VR in the future on a global scale, taking VR
strategies that rely on Scene Modeling, Statistical Analysis and Sensor Networking and
taking into consideration the research techniques by examining the interactive VR
technology from the perception of Visual Sensor Network (VSN), which tends to offer
visual information to VR systems, also leading to concise and effectual image data to
aid in the creation of a digital model. Simultaneously, a diverse set of applications
tends to give the booming VR industry the confidence to append more value.
Post-Pandemic OTT Media Hegemony in India: A Socio-Economic Perspective
Page: 56-69 (14)
Author: Madhuri Yadav* and Sukanta Kumar Baral
DOI: 10.2174/9789815256659124060008
PDF Price: $15
Abstract
Following the COVID-19 pandemic, OTT media consumption made its way
to India, revolutionizing the entertainment industry and altering how consumers
consumed entertainment. The lockdown has forced consumers to stay home. It has
brought about a paradigm shift in consumer behavior. The convenience of consuming
content on OTT platforms is driving the growth of this sector. The entertainment sector
is doing well with OTT services thanks to the rise in smartphone technical changes and
rising internet usage. Due to the abundance of spare time and appetite for entertainment
during the pandemic, OTT demand has been greatly influenced. India is a booming
market, surpassing Australia, Germany, and South Korea and will become the sixthlargest market in 2024 with a CAGR of 28.6%, as per the PricewaterhouseCoopers
report (PwC) published in August 2022. The OTT market continues to increase with
growing demand in India. The data were collected from secondary sources. The
research reveals that throughout the pandemic, both data usage and subscribers to the
internet increased. The main drivers of OTT growth are cheap data plans, broadband
penetration, and increasing smartphone sales. It aims to assess how OTT media
companies are engaged in their promotion and strategy plans from a socio-economic
perspective. The study shows that Hotstar has the highest market share, with 41%,
followed by Eros Now at 24%. The findings show that the lockdown has brought
socio-economic changes in the consumption patterns of consumers.
The Digital Disruption Model: Redefining the Healthcare Sector with Innovation
Page: 70-88 (19)
Author: Preetiraj Pattnaik, Rabinarayan Patnaik* and Prasanta Kumar Mohanty
DOI: 10.2174/9789815256659124060009
PDF Price: $15
Abstract
With innovations and developments in virtual reality as well as artificial
intelligence, machine learning, robotic process automation, the use of biosensors in
mobile technologies etc., healthcare executives are seizing the required benefits for
patients. The introduction of new business models by start-ups is causing considerable
disruptive innovation, and with investments totaling US$ 679 million in 2018, the
future appears bright. However, there is very little literature available on this
phenomenon. This study focuses on instigating the discussion in the healthcare sector
of India on the field of digital and disruptive innovation to spot what sort of agents of
disruption can help policymakers make informed decisions. The scope of the study
includes understanding the usage of this disruption, typically by the startups operating
in the field of healthcare and so on. Further investigation found ventures from these
companies in a digital context can be examined using the criteria of value for cost
towards health services, the presence of a robust and sustainable business model, and a
platform for customer-centric solutions. The approach was to see patterns that could
show incumbents in the industry relying more on sustainable innovation and creating
enough space to allow spectacular usage in the future with due changes in their
traditional setups.
A Study on Digital Transformation Empowering Human Resource Management
Page: 89-105 (17)
Author: Chitra Krishnan*, Richa Goel, Supriya Lamba Sahdev and Jasmine Mariappan
DOI: 10.2174/9789815256659124060010
PDF Price: $15
Abstract
Due to rapid globalization and spread of digital technology, businesses and
employees are under pressure to adapt to them. The term “digitalization” in the
business world currently refers to the requirement for businesses to adopt it if they wish
to stay current. Previous research has concentrated on how digitalization affects
marketing and organizational effectiveness, including consumer preferences, buying
trends, and customer relationship management. However, academic research,
especially that on HRM, tends to place less emphasis on how it influences internal
business. Therefore, the objective of this study is to gain more knowledge about
Human Resource Management in the digital era. This study seeks to demonstrate how
digital HRM can enhance organizational performance.
This study relied on secondary data from various sources such as business reports, realworld examples, websites, professional blogs, and research papers. The aim was to
examine the advantages and challenges of implementing digital transformation in
human resource management, using illustrative cases of organizations with innovative
business practices. The findings of this research are of great importance for corporate
organizations looking to adopt digital human resource management and enhance
overall organizational performance.
An Investigation of Industry 4.0 with Client Value Added in the Business Industry
Page: 106-117 (12)
Author: Ravi Kumar Gupta*, Udit Maheshwari, Ashutosh Priya and Debendra Nath Das
DOI: 10.2174/9789815256659124060011
PDF Price: $15
Abstract
Industry 4.0 has transformed the way businesses operate and deliver value to
their clients. This research aims to investigate the influence of Industry 4.0 on client
value added. The study reviews the literature on Industry 4.0 and client value added
and conducts a survey to gather data from companies that have acquired technologies
of Industry 4.0. The findings of the study suggest that Industry 4.0 has a remarkable
and positive influence on client value added. The adoption of Industry 4.0 technologies
results in improved efficiency, enhanced quality, increased customization, and greater
customer engagement, all of which contribute to a better client experience and
increased client value added. The paper concludes by highlighting the importance of
Industry 4.0 for businesses seeking to improve their client value added and remain
competitive in the marketplace.
Innovations in Environment and Science: A Study on Models of Sustainable Environment across the World to Achieve SDG-9
Page: 118-143 (26)
Author: Navita Mahajan*
DOI: 10.2174/9789815256659124060012
PDF Price: $15
Abstract
Digitalization in the modern world opens us to new options like information
without any time constraints with continuous education, but it is also a means of
survival. In order to effectively satisfy consumer expectations, a firm must integrate
data and find methods to enhance its core business processes. The whole industry is
working on innovative models that are eco-friendly and operate on a sustainable
foundation for a better future. In order to demonstrate the fundamentals of
sustainability with its application in contemporary society, the present study explores
the distinctive ideas, real-world examples, and models that have been adopted globally
as disruptive technologies. With regard to the success of these technical processes and
the present change, the research has critically examined the advantages and difficulties.
In the study, the issue of SDG-9 of the UN has also been connected to how the present
technologies are contributing to the digitization of industry to achieve this objective of
the United Nations. The study's foundation is secondary research, which includes data
on many sustainable approaches to reaching technology in diverse modes. The research
offers a few well-known ideas toward the conclusion to increase this transformation's
visibility and usability. The study's implications indicate that everyone participating in
the appropriate transition would gain, whether it be at the level of institutional,
corporate, or public entities, for policy frameworks, model designs, and distribution
through such digital and sustainable models.
Understanding of General Population toward Global Energy Crisis: A Qualitative Study
Page: 144-165 (22)
Author: Jaya Bharti* and Hitaishi Singh
DOI: 10.2174/9789815256659124060013
PDF Price: $15
Abstract
If one goes back to the history of world energy requirements with regard to
the consumption and sources of energy, the last century was largely dependent on
various forms of fossil fuels. These fossil fuel sources of energy have served humanity
for a prolonged era and powered the Industrial Revolution in the 17th to 18th century.
However, like other natural resources, the reserves of fossil fuels are also depleting fast
and are anticipated to finish completely in the coming years. Currently, the world is
witnessing the greatest ever energy crisis. In the last few years, major events, especially
the lockdown during the COVID-19 pandemic, post-pandemic economic rebound, the
recent Russia-Ukraine war and extreme weather conditions occurring due to
greenhouse gas emissions and global warming have led to a severe energy crunch in
terms of fossil fuels. This has impacted the lives of the general population to a greater
extent. In any such crisis, not only does the general population get directly affected, but
it also plays a key role in energy conservation if they understand the nuances of the
problem. Hence, an attempt has been made to find out the understanding of the general
population, both males and females, about various terms related to energy and its
sources, and problems resulting from this global energy crisis and their solutions.
Responses were analyzed, conclusions were drawn and suggestions were provided to
deal with the problem in an orderly manner.
Changing Competitive Business Dynamics of OTT Platforms’ Viewership for Transformational Digital Engagement: Post-Pandemic Entrepreneurship
Page: 166-189 (24)
Author: Aurodeep Kamal*, Abhiraj Malia, Biswajit Das, Ipseeta Satpathy and Bhubaneswari Bisoyi
DOI: 10.2174/9789815256659124060014
PDF Price: $15
Abstract
This research aims to understand possible parameters that influenced the
viewership and acceptability with regard to OTT (Over the Top) platforms in the midst
of the COVID-19 lockdown. The consumption of content by the general audience and
its perception have evolved exponentially over the years. The advent of the internet has
made the process more accessible and convenient. The emergence of OTT Platforms
has enabled various service providers to deliver digital content like movies, shows,
standups and documentaries to consumers via an internet connection. Favorable
features like a wide catalog of genres and shows, flexible pricing and packaging allow
a plethora of devices to deliver content at the sheer convenience of the consumer. There
is an ever-expanding demand for such services, leading to substantial adoption rates
amongst the masses. The inception of the COVID-19 pandemic has positively
enhanced the OTT landscape in terms of consumer viewership, production and
distribution of content across OTT platforms and customer engagement from the
service provider’s end. The growth rate of subscriptions for OTT service providers
increased seven times in March 2020 in comparison to preceding years. It can be
surmised that OTT platforms have inevitably become a part of the life of the average
person. There are a lot of parameters that have affected the inclusion and growth of this
service, like intention of use, accessibility, content quality and free time, to name a few.
Women-Driven Innovation in Industry 5.0 Post Pandemic
Page: 190-204 (15)
Author: Neeru Sidana* and Richa Goel
DOI: 10.2174/9789815256659124060015
PDF Price: $15
Abstract
The COVID-19 pandemic has affected women disproportionately, with
women-led businesses suffering an economic blow and decades of progress that had
been made towards gender equality being erased. As per the UN 2030 Agenda, one of
the ways to address global challenges like poverty and foster prosperity (SDG 5 & 9) is
to put greater focus on catalyzing innovative entrepreneurship among women. The
resultant economic empowerment will pave the way for greater gender equity. Recent
literature in this field has highlighted a lacuna for additional support for women-based
enterprises in order to recover from the impacts of the pandemic and resume their
operations. Such support could be provided in the form of stimulus funding or
government grants and financing provided by the private sector. Additionally, capital
should be provided to innovate and implement modern technologies and skill
advancement programs to help these enterprises gain a competitive advantage. Such
initiatives are crucial in order to provide active support to nurture the projects that can
aid women entrepreneurs in adapting to new technologies, develop digital literacy, and
access financial support and capital in order to run their businesses. Particularly from
the lens of Industry 5.0, this study takes a hard look at honing down the key factors that
can contribute toward fostering an environment of innovation among women
entrepreneurs. Additionally, this study provides insights into the relevant literature with
a specific focus on future research opportunities using a literature review approach
covering 40-50 literature reviews, as well as identifies expository aspects that can
promote the revolution navigated by female entrepreneurs.
Managing Knowledge Processes and Conceptual Review for Higher Education Institutions
Page: 205-216 (12)
Author: Neha Rastogi*, Rajeev Ranjan and Tilottama Singh
DOI: 10.2174/9789815256659124060016
PDF Price: $15
Abstract
Higher education is the backbone of any country, which decides where we
stand and where we want to move ahead. The objective of higher education is to
provide a platform for students to enhance their knowledge, skills and attitude in their
chosen area of specialization. Each course has its objectives and learning outcomes,
which are to be expected after completion of the particular course. Despite all efforts,
there is a huge gap in terms of the right set of skills required to make a student
employable. This is one of the bottlenecks in the entire system of the teaching-learning
process. Do we just want to provide a degree that is a piece of paper, or do we want to
create an ecosystem in which we want to produce the manpower that can create a
difference after the completion of the chosen specialization? The dream of the middle
class is to get their livelihood after completion of the course, but in the current
scenario, it is very hard to get a job. Whatever the reasons are, we have to accept that
we are not able to generate the right set of skills among the students pursuing higher
education. The objective of education is not only to get a job but to increase overall
learning and understanding of the overall human ecosystem. Creating an
entrepreneurial ecosystem is another option, but it is very hard to arrange all the
resources required to start an entrepreneurial setup. The author, through this research,
wants to find out the gap in the system and will suggest a revised mechanism to
achieve the objectives of higher education.
Implementation of Internet of Things (IoT) in Human Resource Management: An Overview
Page: 217-236 (20)
Author: Arpita Nayak*, Ipseeta Satpathy, B.C.M. Patnaik, Sukanta Kumar Baral and Flavio De Sao Pedro Filho
DOI: 10.2174/9789815256659124060017
PDF Price: $15
Abstract
The Internet of Things (IoT) is one of the most significant technological
advancements in recent years. Simply described, the Internet of Things is a mechanism
in which all individuals, companies, and devices are linked to each other over a
network segment to continually exchange data without the need for human
participation, completely stirring up business. Because of these technologies, tracking
efficiency has never been easier. Communication tools, wearable computing gadgets,
trackers, and other technologies have had a greater impact on business and everyday
life than ever before. In order to respond to technological advancements, executives are
emphasizing the use of IoT, and human resource management is not exempted. HR
managers utilize IoT to gather relevant information about some major components like
future workers, as well as improve performance evaluation, recruitment, training and
development, and employee engagement. This paper aims to give an overview of the
implementation of IoT in HRM. From the evolution of a mobile job seeker to the
incorporation of microchips to manage staff, the expanding nature of the Internet of
Things (IoT) affects the way human resources function in companies as well as the way
businesses operate.
Artificial Intelligence (AI): A Metamorphic Transformation in Healthcare Services
Page: 237-250 (14)
Author: B.C.M. Patnaik, Ipseeta Satpathy* and S. K. Baral
DOI: 10.2174/9789815256659124060018
PDF Price: $15
Abstract
Artificial intelligence plays a key role in all aspects of human existence, and
technology is meant to improve human well-being. In this aspect, healthcare is a major
field, and artificial intelligence is us hering in rapid progress. Artificial intelligence has
provided several solutions that were previously un attainable, such as diagnosis,
treatment, prevention, and therapy. Medical experts have traditionally been responsible
for prediction, forecasting, as well as identification or decision-making, which are the
main objectives of Artificial Intelligence (AI). AI is capable of providing a better
healthcare service in the form of smart devices. By integrating artificial intelligence
with the Internet of Things (IoT), compact and mobile devices are now making human
life more comfortable. Aside from diagnosing diseases such as Alzheimer's, these
devices are also used to provide appropriate treatment for various brain disorders.
Considering the relevance of the same, the study is undertaken to understand the
patient's and healthcare provider’s (doctors and nursing staff) perception of AI. The
scope of the study includes super specialty private hospitals in the capital region of
Odisha and Vizag of Andhra Pradesh. Around 387 samples were collected for
analyzing the data, which included 142 patients, 153 nursing staff, and the rest were
doctors. The period of the study was six months, from December 2021 to May 2022.
The entire analysis was done under nine parameters: Robot-assisted surgery, virtual
nursing assistants, administrative workflow assistants, fraud detection, prescription
error recognition, automated image diagnosis, cyber security, connected medical
devices, and identification of clinical trial participants with 33 attributes.
Subject Index
Page: 251-256 (6)
Author: Sukanta Kumar Baral, Richa Goel, Tilottama Singh, Erdener Kaynak and Vishal Jain
DOI: 10.2174/9789815256659124060019
Introduction
This research book compiles concise reviews on business trends that drive innovation and competitive advantages. The book includes 15 referenced chapters covering topics in advertising, agriculture, digital marketing, human resource management, healthcare and sustainability. Chapters focus on the use of disruptive technologies such as virtual reality, artificial intelligence and Internet of Things that harness the power of big data and visualizations to provide a framework for insightful analytics. Readers will be able to understand the practical applications and implications of these technologies so that they can apply them to their businesses. Special topics of interest are highlighted, including industry 4.0, women empowerment for industry 5.0, sustainability models for achieving UN SDG 9, over the top media platforms, and more.