Social Responsibility Beyond Neoliberalism and Charity Volume 1: Social Responsibility - A Non-Technological Innovation Process

Human and Organizational Social Responsibility

Author(s): Matjaž Mulej and Anita Hrast

Pp: 15-89 (75)

DOI: 10.2174/9781608058747114010006

* (Excluding Mailing and Handling)


The neoliberal capitalism, that has denied SR, caused the current crisis by creating a ‘Bubble Economy’ with monopolism that provides chances only to a small minority of population, leaving 85% of humankind under six USD a day and hence angry and envious, or without ambitions. The natural carrying capacity of the Planet Earth to support the destructive living style of the current civilization has been overburdened several decades ago. The increase in standard of living after the 2nd World War has been fictitious because the huge costs of maintenance of the natural preconditions for humankind to survive have been postponed and piled up rather than covered in real time.

The unavoidable renewal of these preconditions may cost more than both world-wars combined, if the action is immediate; or even 20% of the world-wide GDP, if the action is postponed for another 20 or so years. The increase of standard of living after the 2nd World War has been fictitious, also, because of growing and hidden debts of countries of the socalled developed world. These debts are now made visible around the world. They also require RH and hence SR. In other words, the lack of SR that has destroyed the slavesowning and feudal societies and has created room for democracy and free-market economy – is surviving, and as called financial, neoliberal or feudal capitalism. Legal names are different, not much else. This is why SR is so much needed and discussed today.

Keywords: Affluence, Bertalanffy, Cybernetics, crisis of affluence, decision making, economic development, education, European Union, holism, innovation, IRDO, ISO 26000, neo-liberalism, requisite holism, social responsibility, socioeconomic crisis, sustainability, systems theory, systemic behavior, Wiener.

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