Learning Why and How: A Reader in Managing Nonprofit and Voluntary Organizations


Author(s): Rita S. Mano

Pp: 55-67 (13)

DOI: 10.2174/978160805451011201010055

* (Excluding Mailing and Handling)


Traditional views of volunteering focus on the moral obligation to care for the weak and the needy. The chapter addresses the characteristics of volunteers, their diverse needs and motivations and takes an in depth view of the proper strategies that encourage volunteers’ motivation and retaining and how by doing so nonprofits capitalize on volunteers’ contribution to the actualization of organizational goals and visions.

Keywords: Volunteer characteristics, needs, motivations, value, burnout, turnover, retaining strategies.

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