Abstract
In this chapter we extend the idea of segmentation and typing individuals to a bigger picture. Rather than creating one specific study dealing with a single topic, we create parallel studies for many different, but related topics. We believe that such an approach is not only possible but feasible, and in the age of the Internet, absolutely straightforward. In this chapter we demonstrated how data from experiments on the shopping experience can be converted to segments, and those segments transformed into mental genotypes.
Related Books
Capitalist Realism in Africa: Realities and Myths in Advertising
Digital Currency: An International Legal and Regulatory Compliance Guide
Firms` Strategic Decisions: Theoretical and Empirical Findings
Firms` Strategic Decisions: Theoretical and Empirical Findings
Firms` Strategic Decisions: Theoretical and Empirical Findings
Intellectual Property Basic Manual for Researchers in Universities
.jpg)
Internet Economics: Models, Mechanisms and Management
Learning Why and How: A Reader in Managing Nonprofit and Voluntary Organizations
Markets, Business and Sustainability
Organizational Management: Case Studies for Graduate Students