Abstract
Connectivity is the basis of e-commerce development. E-commerce
reinforces connectivity and aims to promote a continuous stream of information,
logistics, free cash flow, and so forth. A seamless connection between the virtual and
physical parts of an e-commerce network could be demonstrated in Cross-Border Ecommerce (CBE). A region-wide e-commerce support environment with a Regional
Comprehensive Economic Partnership (RCEP) agreement would undoubtedly support
economic stabilization. Notably, this model is positively in line with the restricted
conditions during the COVID-19 outbreak (Anshari et al., 2021a). However, business
actors should improve connectivity-derived services via technology and the internet in
order to add more value to the successful implementation of CBE. Considering today's
consumers are more complex, the COVID-19 economic turbulence has resulted in a
severe bankruptcy storm for business areas worldwide (Hamdan et al., 2020). Hence,
the study aims to identify the potential and opportunities of CBE, which will be
explained in detail in this study. The determinants of the successful adoption of CBE
remain complex. Therefore, our framework allows us to assess the extent of concerns
about CBE opportunities and the potential for accelerating economic recovery during
the pandemic COVID-19. In addition, CBE requires new regulations, and Asian
nations must actively take part in rule-setting in order to achieve economic benefits.
CBE can also provide new opportunities for local businesses where it can reach beyond
their borders.
Keywords: ASEAN, Cross Border E-commerce, Covid19, RCEP.