People, Preferences & Prices: Sequencing the Economic Genome of the Consumer Mind

Indexed in: Scopus, EBSCO.

This book explores a variety of topics that fall in the realm of psychological and behavioral economics. It demonstrates to the reader how to perform straightforward experiments in order to ...
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Pp. iii-v (3)

DOI: 10.2174/978160805249311101010iii

Author(s): Lawrence E. Marks