People, Preferences & Prices: Sequencing the Economic Genome of the Consumer Mind

Indexed in: Scopus, EBSCO.

This book explores a variety of topics that fall in the realm of psychological and behavioral economics. It demonstrates to the reader how to perform straightforward experiments in order to ...
[view complete introduction]


About The Authors

Pp. i-ii (2)

DOI: 10.2174/97816080524931110101000i

Author(s): Eugene Galanter, Howard Moskowitz, Matthias Silcher