Title:Review of Advanced Product Design Techniques Aiming to Capture Marketing Outcomes
VOLUME: 15 ISSUE: 1
Author(s):Faheem Gul Gilal*, Nisar Ahmed Channa, Naeem Gul Gilal and Rukhsana Gul Gilal
Affiliation:Department of Business Administration, Sukkur IBA University, Sindh, Sukkur, Department of Business Administration, Sukkur IBA University, Sindh, Sukkur, School of Management, Huazhong University of Science and Technology, Wuhan, Hubei, 430074, Department of Business Administration, Sukkur IBA University, Sindh, Sukkur
Keywords:Product design techniques, affective design, cognitive design, reflective design, marketing outcomes, design research.
Abstract:Background: The purpose of this paper is to critically review the studies that deal with
advanced product design techniques in order to identify the research gaps and provide recommendations
for future research.
Methods: To this end, a systematic review of literature on advanced product design techniques was
conducted over a period of nearly ten years between 2010 and 2019, and a new model has been developed
on the basis of insights from prior research.
Results: Based on the extensive literature review, the authors identified key product design theories,
methodologies, and several research clusters, in which product design techniques appear to hold
particular promise in terms of capturing positive consumer behavior outcomes.
Conclusion: To the best of the authors’ knowledge, the present review is the first of its kind to provide
deeper insights into advanced analytical areas for future product design research (presented as
propositions) aiming for high reliability.
