The use of Twitter or other social media platforms for research can transcend current
limitations in the dissemination of research and present new opportunities for research networking
by connecting researchers, clinicians, policymakers, the public, and other stakeholders on a global
scale. As social media influence continues to expand, it becomes increasingly important for cardiovascular
researchers to employ social media strategies to increase the impact of their research work,
for the ultimate goal of improved outcomes for patients living with or at risk for cardiovascular diseases.
Altmetrics are novel metrics that track the attention that scholarly outputs are receiving in
non-traditional sources such as in the news, blogs, and social media posts. These alternative metrics
record research dissemination beyond traditional journal citation indices, while also predicting and
even promoting future citations. This review outlines various methods of how social media can be
used to disseminate research, guidance on how to develop a social media portfolio for consideration
of academic promotion, and some best practices for promoting one’s research work.