Countermeasures: Recommendations of Improving the Corporate Environmental Responsibility
Pp. 174-216 (43)
It is the collaboration with the government and the public that corporate
environmental responsibility can be improved. From the government perspective,
regulation is of great importance. The extended producer responsibility policy, help
with industrial structure upgrade and environmental e-government construction will be
the effective measures; From the enterprise perspective, self-regulation is advocated.
The implementation of ISO14001 system strategies and construction of environmental
culture will enable the enterprises to reach the goal. Chinese senior managers need to
change their minds, recognizing the importance to improve resource utilization, reduce
environmental investment and increase business performance. To improve the
environment is not an annoying burden, but a good opportunity to boost the economy
and increase sustainable competitiveness. China’s enterprise implementation of total
environmental management strategy is a complex system engineering. It involves the
entire product life cycle of product research and development design, manufacturing,
sales, use, scrap processing and recycling. It also includes management strategy
decision, market research, raw materials and spare parts supply and quality
management; From the perspective of the public, green consumption, social services
and non-government involvement will be the significant drivers. At present, as the
product of “Internet +”, the micro whistle blowing encourages the public to participate
in environmental protection anytime and anywhere. They can use the APP to get the
government public data, forward the information through the microblogging, and
promote the environmental protection department to follow up and supervise the
polluting enterprises actively, and make direct rectification. The innovative nongovernmental
operation model needs to be broadly implemented.
Corporate environmental culture, Corporate environmental
responsibility, Enterprise self-regulation, Government regulation, Nongovernment
involvement, Policy, Public participation.
School of Economics, Shanghai University, China.