The highly complex and controversial topic of vaccine safety communication warrants
innovative, user-centered solutions that would start with gaining mutual respect while taking into account
the needs, concerns and underlying motives of patients, parents and physicians. To this end, a non-profit
collaborative project was conducted by The Vienna Vaccine Safety Initiative, an international think tank
aiming to promote vaccine safety research and communication, and the School of Design Thinking in
Potsdam, Germany, the first school for innovation in Europe. The revolutionary concept of the Design
Thinking approach is to group students in small multi-disciplinary teams. As a result they can generate
ground-breaking ideas by combining their expertise and different points of view. The team agreed to
address the following design challenge question: “How might we enable physicians to encourage parents
and children to prevent infectious diseases?” The current article describes, step-by step, the ideation and
innovation process as well as first tangible outcomes of the project.
Keywords: Communication, design thinking, eHealth, vaccination record, vaccine communication, vaccine.
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