Promises and Challenges
Pp. 68-75 (8)
Emmanuel C. Alozie
Chapter VI explores the role of advertising in modern economies as it relates
to Nigerian and African contexts. While it recognizes that advertising contributes to
economic development and holds promises, it contends that there are challenges
associated with advertising with regards to politics, socioeconomic and cultural
concerns that must be addressed.
Developmental advertising, developing nations, localization, western,
regulation, messages, hybridization, Pidgin English.
Governors State University USA.