Advertising and Culture: A Tenuous Link
Pp. 17-23 (7)
Emmanuel C. Alozie
Using dominant cultural theory as its anchor, Chapter III explored the role of
advertising within and across national boundaries. It explored how culture is used and
reflected in advertising messages.
Socialization, localization, globalization, glocalization, standardization,
cultural universal, marketing, international.
Governors State University USA.