Capitalist Realism in Africa: Realities and Myths in Advertising

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“Capitalist Realism” in Africa: Realities and Myths in Advertising is a multifaceted analysis of the role of advertising in the national development of Nigeria, and by extension, other African ...
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Nigerian Historical and Mass Media Heritages

Pp. 9-16 (8)

Emmanuel C. Alozie

Abstract

Chapter II explores the socioeconomic and cultural orientations of Nigeria. It addresses the history and political evolution of the former British colony. If offers a brief description of the development of Nigerian mass media.

Keywords:

Mass media, politics, socioeconomics, Nigerian and African values, military, colonization.

Affiliation:

Governors State University USA.