Capitalist Realism in Africa: Realities and Myths in Advertising

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“Capitalist Realism” in Africa: Realities and Myths in Advertising is a multifaceted analysis of the role of advertising in the national development of Nigeria, and by extension, other African ...
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Communication, Culture and Consumption

Pp. 3-8 (6)

Emmanuel C. Alozie

Abstract

Chapter I examined how advertising as a form of communication interconnects with culture and consumption.

Keywords:

Communication, advertising, consumption, capitalism, Nestlé, Nigeria.

Affiliation:

Governors State University USA.