Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind

Indexed in: Book Citation Index, EBSCO,Social Sciences & Humanities.

Consumers have been increasingly involved in the innovation process in the last few decades, a major driving force of business success. This involvement is critically important for innovation, ...
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Putting RDE on the R&D Map: A Survey of Approaches to Consumer-Driven New Product Development

Pp. 72-89 (18)

DOI: 10.2174/978160805284411201010072

Author(s): Alex Gofman


This chapter summarizes different consumer-driven approaches to new product development with their advantages and disadvantages. The analysis identifies opportunities for development in the field.


New product development, consumer-driven innovation, rule developing experimentation, conjoint analysis.