Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind

Indexed in: Book Citation Index, EBSCO,Social Sciences & Humanities.

Consumers have been increasingly involved in the innovation process in the last few decades, a major driving force of business success. This involvement is critically important for innovation, ...
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Pp. x-xi (2)

DOI: 10.2174/97816080528441120101000x

Author(s): Alex Gofman, Howard R. Moskowitz