Commercial Space Tourism: Impediments to Industrial Development and Strategic Communication Solutions

Indexed in: Scopus

The general themes of this analysis of the commercial space tourism industry include three main topics; 1) Benefits of commercial space tourism to numerous stakeholders, 2) The viability of ...
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Occasional & Atypical Tactics; Tactic Categorization & Analysis

Pp. 266-283 (18)

Dirk C. Gibson

Abstract

This chapter briefly discussed the least-frequent two categories of space tourism strategic communication tactics, the occasional and the atypical tactics. The seventy-three occasionally used tactics were noticed about three times apiece, while each of the atypical tactics were observed once. The tactics were regrouped into categories according to their channel characteristics, resulting in ten types of tactic: 1) print, 2) broadcast, 3) interpersonal, 4) computer-based, 5) visual, 6) audiovisual, 7) events, 8) professional presentations, 9) affiliations and 10) commercial communication. The five most common categories were interpersonal, print, computerbased, events and broadcast.

Keywords:

Banner ad, collateral, feature release, gaming, interactive media, lifestyle marketing, opinion/editorial, opinion leader, reception, RSS, request for proposal, satellite media tour, slogan, space simulation, survey, sweepstakes, teleconference, trade association, trade publication, wire service.

Affiliation:

University of New Mexico Member of National Space Society Department of Communication & Journalism USA