Commercial Space Tourism: Impediments to Industrial Development and Strategic Communication Solutions

Indexed in: Scopus

The general themes of this analysis of the commercial space tourism industry include three main topics; 1) Benefits of commercial space tourism to numerous stakeholders, 2) The viability of ...
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Mid-Incidence Space Tourism Strategic Communication Tactics

Pp. 239-265 (27)

Dirk C. Gibson

Abstract

The focus of this chapter was on the mid-incidence space tourism strategic communication tactics identified in the present study. These tactics were not observed as frequently as the typical tactics, which were discussed in the previous chapter. The forty-seven tactics in this category were observed on average just under ten times apiece. These tactics were explained and exemplified in the commercial space context.

Keywords:

Animation, book, computer simulation, demonstration, direct mail, FAQs, media kit, name change, networking, outdoor, panel discussion, podcast, precursor activity, seminar, souvenir, trade show, travel and tourism industry, virtual reality, vision statement, word-of-mouth.

Affiliation:

University of New Mexico Member of National Space Society Department of Communication & Journalism USA