Mid-Incidence Space Tourism Strategic Communication Tactics
Pp. 239-265 (27)
Dirk C. Gibson
The focus of this chapter was on the mid-incidence space tourism strategic
communication tactics identified in the present study. These tactics were not observed
as frequently as the typical tactics, which were discussed in the previous chapter. The
forty-seven tactics in this category were observed on average just under ten times
apiece. These tactics were explained and exemplified in the commercial space context.
Animation, book, computer simulation, demonstration, direct mail,
FAQs, media kit, name change, networking, outdoor, panel discussion, podcast,
precursor activity, seminar, souvenir, trade show, travel and tourism industry,
virtual reality, vision statement, word-of-mouth.
University of New Mexico Member of National Space Society Department of Communication & Journalism USA