Commercial Space Tourism: Impediments to Industrial Development and Strategic Communication Solutions

Indexed in: Scopus

The general themes of this analysis of the commercial space tourism industry include three main topics; 1) Benefits of commercial space tourism to numerous stakeholders, 2) The viability of ...
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Space Tourism Strategic Communication Tactics: Four Categories & the Typical Tactics

Pp. 200-238 (39)

Dirk C. Gibson

Abstract

This chapter discussed the notion of tactics in strategic communication. Tactics are the policies or activities undertaken to accomplish strategic communication functions. The present study identified 215 tactics, which were categorized according to frequency of occurrence. Four categories were noted: 1) Typical, 2) Mid-Incidence, 3) Occasional and 4) Atypical. The forty-four typical tactics were discussed in this chapter.

Keywords:

Advisory board, annual report, backgrounder, blog, business plan, celebrity, fact sheet, focus group, grassroots advocacy, Internet, interview, logo, media event, media mix, partnership, position paper, positioning, story placement, video news release, tour.

Affiliation:

University of New Mexico Member of National Space Society Department of Communication & Journalism USA