Commercial Space Tourism: Impediments to Industrial Development and Strategic Communication Solutions

Indexed in: Scopus

The general themes of this analysis of the commercial space tourism industry include three main topics; 1) Benefits of commercial space tourism to numerous stakeholders, 2) The viability of ...
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The Secondary Functions of Space Tourism Strategic Communication

Pp. 187-199 (13)

Dirk C. Gibson

Abstract

In addition to the relatively common primary space tourism strategic communication functions discussed in the last chapter there was an additional set of such purposes. These secondary functions were not as prevalent as the primary ones but they are nevertheless deserving of mention and serious consideration. They include, in order of quantitative significance: 1) Stakeholder conflict resolution, 2) Altering perspectives, 3) Attention arousal, 4) Adjusting expectations, 5) Influencing perceptions, 6) Refutation, 7) Creating involvement, 8) Community relations, 9) Rumor response, 10) Customer relations, 11) Environmental scanning, 12) Obtaining feedback, 13) Risk management, 14) Influencing media coverage and 15) Reputation management.

Keywords:

Arousal, attention, community relations, conflict, conflict resolution, customer relations, environmental scanning, Futron Corporation, refutation, involvement, influencing media coverage, media, perception, perspective, refutation, reputation, reputation management, rumor, Stakeholder Value Network Model, The Space Show.

Affiliation:

University of New Mexico Member of National Space Society Department of Communication & Journalism USA