Science TQM, New Quality Management Principle: The Quality Management Strategy of Toyota

Indexed in: Book Citation Index, EBSCO, Social Sciences & Humanities.

When we look at the quality management issues that have faced, both, in Japan and the rest of the world recently, it is clear that a next-generation quality management practice is required, featuring ...
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Effectiveness of Flyer Advertising: Case Studies in Science TQM - 2

Pp. 143-155 (13)

DOI: 10.2174/978160805282011201010143

Author(s): Kakuro Amasaka

Abstract

In this paper, the author shows the effectiveness of flyer advertising utilizing as a core technology “Total Marketing System, TMS”. TMS is part of “Science TQM”, which contributes to constructing a “Toyota Sales Marketing System, TSMS”. This new TSMS is key to scientific automobile sales innovation at Toyota group dealers in Japan. This study describes the “flyer advertising effect”, the “day of the week effect”, and the “new car effect”. Employing the “Science SQC” approach, these effects are acknowledged among those on the front lines of automobile sales as having a high level of investment efficiency and resultant customer traffic.

Keywords:

Flyer advertising effect, science TQM, TMS, science SQC, TSMS, automobile sales innovation, toyota.