Capitalist Realism in Africa: Realities and Myths in Advertising

Capitalist Realism in Africa: Realities and Myths in Advertising

Author(s): Emmanuel C. Alozie

Indexed in: Book Citation Index, Social Sciences & Humanities, EBSCO, Ulrich's Periodicals Directory

“Capitalist Realism” in Africa: Realities and Myths in Advertising is a multifaceted analysis of the role of advertising in the national development of Nigeria, and by extension, other African Nat
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