Abstract
The current paper reviews published academic research on European consumer attitudes towards Functional Foods (FFs). The main goal is to rationalize the vast existing body of evidence on consumers’ understanding and use of FFs and identify further interesting research avenues. Almost all the studies analyzed in the current review reveal that consumer acceptance of the concept of FFs together with a better understanding of its determinants are core factors for market orientation, development and success. However, failure rates have shown that consumer acceptance is often neglected or at least far from being understood.
Keywords: Consumer attitude, consumer behaviour, Europe, functional foods, literature review, market development.
Current Nutrition & Food Science
Title:Functional Foods Market and Consumer Perspective
Volume: 9 Issue: 4
Author(s): Azzurra Annunziata and Riccardo Vecchio
Affiliation:
Keywords: Consumer attitude, consumer behaviour, Europe, functional foods, literature review, market development.
Abstract: The current paper reviews published academic research on European consumer attitudes towards Functional Foods (FFs). The main goal is to rationalize the vast existing body of evidence on consumers’ understanding and use of FFs and identify further interesting research avenues. Almost all the studies analyzed in the current review reveal that consumer acceptance of the concept of FFs together with a better understanding of its determinants are core factors for market orientation, development and success. However, failure rates have shown that consumer acceptance is often neglected or at least far from being understood.
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Cite this article as:
Annunziata Azzurra and Vecchio Riccardo, Functional Foods Market and Consumer Perspective, Current Nutrition & Food Science 2013; 9 (4) . https://dx.doi.org/10.2174/15734013113096660013
DOI https://dx.doi.org/10.2174/15734013113096660013 |
Print ISSN 1573-4013 |
Publisher Name Bentham Science Publisher |
Online ISSN 2212-3881 |
Call for Papers in Thematic Issues
Functional Foods in Human Health and Beyond
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Harnessing Bioactive Compounds from Food Waste: Sustainable Extraction Strategies and Health Applications
Food waste presents a significant challenge across the postharvest cycle, from agricultural production to distribution. However, within this waste lies a treasure trove of bioactive chemicals that hold immense potential for nutraceuticals, functional foods, and postharvest additives, including antimicrobials. Various extraction methods, such as solvent extraction (SE), supercritical fluid extraction ...read more
Natural Bioactive Compounds Derivatives in Nutraceutical and Food Science
In the last years, plants have been widely used for their numerous properties and now there is growing interest in the study of classes of compounds obtained from plant species or derived from them. The importance of these natural compounds lies in their important therapeutic purposes, and in their capability ...read more
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