People, Preferences & Prices: Sequencing the Economic Genome of the Consumer Mind

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Pp. i-ii (2)

Eugene Galanter, Howard Moskowitz and Matthias Silcher

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Pp. iii-v (3)

Lawrence E. Marks

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Pp. vi-vii (2)

Eugene Galanter, Howard Moskowitz and Matthias Silcher

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Pp. viii

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Thinking and Experimenting

Pp. 1-11 (11)

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Attitudes Towards Money

Pp. 12-17 (6)

Eugene Galanter, Howard Moskowitz and Matthias Silcher

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The Gas Pump and the (Square) Root of All Evil - Money Made Real

Pp. 18-24 (7)

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What’s the Fair Price?

Pp. 25-32 (8)

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Getting Under the Hood - Finding Out How to Price

Pp. 33-41 (9)

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Money and Product Quality - How Much Will You Pay for a Better Pizza?

Pp. 42-55 (14)

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Shopping - What’s Really Controlling Us?

Pp. 56-65 (10)

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What Does it Take to Make an E-Shopper Happy and a Credit-Using Customer Buy?

Pp. 66-77 (12)

Eugene Galanter, Howard Moskowitz and Matthias Silcher

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So Many Choices ... So Little Time... Which should I Choose?

Pp. 78-92 (15)

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Who’s on First? How Brands, Prices, and ‘Emotions in the Form of Price Sensitivity’ Affect Responses

Pp. 93-102 (10)

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The Price of Grace: Donations, Charities, and the Mind

Pp. 103-120 (18)

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'Just So Happy Can a Poor Boy be - That is Why I Love You so'

Pp. 121-128 (8)

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Who’s Happy and How Much Do They Earn? - Happiness, Part 2

Pp. 129-139 (11)

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Brother (and Sister) - Can you Spare a Dime? Losing Assets and Losing Income

Pp. 140-145 (6)

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The Economics of Personal Time: Getting the Respondent to Participate in a Survey

Pp. 146-155 (10)

Eugene Galanter, Howard Moskowitz and Matthias Silcher

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The Economics of Personal Distance: How Many Miles is a Phone Directory Ad Worth?

Pp. 156-165 (10)

Eugene Galanter, Howard Moskowitz and Matthias Silcher

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Where Shall I Live? Economics of Living Among the Migrant Workers

Pp. 166-172 (7)

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The Big Bow Wow and the Little Meow: The Dollar Value of the Veterinary Experience

Pp. 173-183 (11)

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The Appropriate ‘Price’ of a Sensory Experience

Pp. 184-194 (11)

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Not all Culture Comes from Yogurt... Putting a Price on Visiting Art Exhibitions

Pp. 195-203 (9)

Alex Gofman

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I Want to be your Spend Friend - Credit Cards, Co-Branding, and Stuff

Pp. 204-212 (9)

Eugene Galanter, Howard Moskowitz and Matthias Silcher

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Time and Money - I’ll Buy it Today if I can Pay you on Tuesday (Wimpy)

Pp. 213-225 (13)

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What Messaging Drives a Desire to Invest... or What Should you say About the Company?

Pp. 226-233 (8)

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Financial Services: Where to Put Your Money for that Rainy Day

Pp. 234-248 (15)

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Taxes, Social Policy, Passions, and Citizenship

Pp. 249-259 (11)

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Addressable Minds - A Step into the Future

Pp. 260-271 (12)

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The ‘Full Monty’

Pp. 272-280 (9)

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Pp. 281-288 (8)

Eugene Galanter, Howard Moskowitz and Matthias Silcher