There has been significant growth in the herbal drugs market around the world, over the last
few decades due to growing awareness among people about the rising cost as well as side effects related
to the use of synthetic drugs. Herbal medicine has been used in traditional medicinal systems
around the world, especially India where the oldest systems of medicine namely Ayurveda, Siddha,
and Unani make use of more than 90% plant-based formulations. India is rich in medicinal and herbal
plants resources that provide for both the health care needs of rural India as well as the source of raw
material for therapeutic agents required in the production of traditional and modern medicine. This review
article presents an overview of the knowledge of Indian herbal plants based medicine in the national
and international market and the trends in its production, sustainability, and promotion.
Keywords: Market analysis, medicinal plants, modern medicine, synthetic drugs, reseinnamine, vincristine, India.
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