Background: Agri-food industry is of great importance in the manufacturing
industry of Spain and, more specifically, in the Autonomous Community of
Extremadura. This industry is undergoing substantial changes that detect the need to
include innovation within its strategies to change and adapt its products to new
consumers' food demands and markets in order to be more competitive and to
differentiate from other producers. As in other industries, innovation provides agri-food
companies with the possibility of generating higher incomes and increasing their
productivity and competitiveness.
Methods: Based on these considerations, the main objective of this study is to
analyze how agri-food companies in Extremadura value the importance of innovation
in their strategies, and to carry out their characterization based on innovation
Results and Discussion: Data have been taken from a survey conducted in 2013
from which a representative sample of agri-food companies was selected.
Exploratory factor analysis differentiates four types of strategies based on the
importance that companies give to innovation, from which firms are characterized
according to a series of variables such as size, innovative activity, innovation barriers,
benefits of innovation, and demand of public actions.
Conclusion: The results obtained permit to differentiate typologies of agri-food
companies from the innovative policy point of view. This characterization is
important and useful for designing public policies.