Background: Agri-food industry is of great importance in the
manufacturing industry of Spain and, more specifically, in the Autonomous
Community of Extremadura. This industry is undergoing substantial changes that
detect the need to include innovation within its strategies to change and adapt its
products to new consumers' food demands and markets in order to be more
competitive and to differentiate from other producers. As in other industries,
innovation provides agri-food companies with the possibility of generating higher
incomes and increasing their productivity and competitiveness.
Methodology: Based on these considerations, the main objective of this study is to
analyze how agri-food companies in Extremadura value the importance of
innovation in their strategies, and to carry out their characterization based on
Results and Discussion: Data have been taken from a survey conducted in 2013
from which a representative sample of agri-food companies was selected.
Exploratory factor analysis differentiates four types of strategies based on the
importance that companies give to innovation, from which firms are characterized
according to a series of variables such as size, innovative activity, innovation
barriers, benefits of innovation, and demand of public actions.
Conclusion: The results obtained permit to differentiate typologies of agri-food
companies from the innovative policy point of view. This characterization is
important and useful for designing public policies.