Background: Innovation can result from progressive or significant
changes to existing products leading to improvements in performance and user
value. This is the type of innovation that is more easily perceived by the consumer,
as it results in the creation of new products or the improvement of existing ones.
Innovation in the Crafts Sector is a relevant topic to address market changes, and
meet evolving consumer preferences. In this vein, artisans need to meet the calls for
regularly investing in the design of new products and processes, with the purpose of
achieving the sustainability of their business.
Methods: This article addresses the existing calls for contextualizing the crafts
sector and for fostering product innovation in this area, by investigating the barriers
and problems faced by artisans, as well as by exploring existing experiences in
overcoming them. The article builds on data collected in five European countries,
under the scope of the Erasmus+ Project Craftsmanship+ “Fostering a New and
Competitive Approach to Crafts and Semi Industrial high added-value sectors”1.
Results and Conclusion: The aim is to analyze the importance of the crafts sector
in a European context. This article contributes in a timely manner to the
understanding of the crafts sector by paying attention to the obstacles that artisans
face in order to ensure the sustainability of their business by introducing product
innovation into their organization and/or market. This study offers a collection of
innovation experiences in realities that are very significant for territorial identity,
and thus aims to provide an incentive for further research.