Eccentric Methodology with Optimization to Unearth Hidden Facts of Search Engine Result Pages

Author(s): Jayaraman Sethuraman, Jafar A. Alzubi, Ramachandran Manikandan, Mehdi Gheisari*, Ambeshwar Kumar.

Journal Name: Recent Patents on Computer Science

Volume 12 , Issue 2 , 2019

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Abstract:

Background: The World Wide Web houses an abundance of information that is used every day by billions of users across the world to find relevant data. Website owners employ webmasters to ensure their pages are ranked top in search engine result pages. However, understanding how the search engine ranks a website, which comprises numerous web pages, as the top ten or twenty websites is a major challenge. Although systems have been developed to understand the ranking process, a specialized tool based approach has not been tried.

Objective: This paper develops a new framework and system that process website contents to determine search engine optimization factors.

Methods: To analyze the web page dynamically by assessing the web site content based on specific keywords, elimination method was used in an attempt to reveal various search engine optimization techniques.

Conclusion: Our results lead to conclude that the developed system is able to perform a deeper analysis and find factors which play a role in bringing the site on the top of the list.

Keywords: Search engine optimization, keyword analysis, backlinks, web crawling, techniques, webmasters.

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Article Details

VOLUME: 12
ISSUE: 2
Year: 2019
Page: [110 - 119]
Pages: 10
DOI: 10.2174/2213275911666181115093050
Price: $58

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