Study of Consumer Acceptance by Means of Questionnaire Survey Towards Newly Developed Yogurts with Functional Ingredients

Author(s): Raquel de Pinho Ferreira Guiné*.

Journal Name: Current Nutrition & Food Science

Volume 15 , Issue 3 , 2019

Become EABM
Become Reviewer

Graphical Abstract:


Background: Presently, consumers are becoming very much aware of the benefits of allying the concepts of pleasant food with health promoting properties. Hence, the market for healthier foods, functional foods or even nutraceuticals has risen in the past decades.

Objective: This work was designed to assess the consumers’ possible acceptance of newly developed yogurts with functional ingredients.

Methods: A descriptive cross-sectional study was undertaken on a non-probabilistic sample of 347 participants. The data were collected from October to December 2015 in the Central Region of Portugal. The questionnaires were applied by direct interview after verbally informed consent only to participants aged 18 or over.

Results: The results obtained showed that more than 90% of the participants liked yogurts and consumed yogurts regularly (∼73%), either in the solid or liquid forms. The participants consumed functional yogurts, specifically for regulation of intestinal transit (∼46%) and for weight control (∼44%). When asked about the new yogurts with functional and detox properties, the participants indicated that they might be potential consumers of yogurts with the ability to eliminate toxins from the body (∼69%). In spite of recognizing the importance of adding ingredients with certain functionalities, like parsley, watercress or celery, the consumers manifested some doubts that those ingredients might combine well in yogurts. A regression model was deduced relating the possible consumption of detox yogurts with some behavioural aspects like physical exercise, consumption of functional foods and detox products.

Conclusion: This work showed that selling yogurts with detox properties might be a good strategy because there might be a market for that type of product. However, without trying the samples and verifying the real taste of the products, the possible consumers have some doubts about the incorporation of certain ingredients, even though recognizing their roles as important.

Keywords: Consumer acceptance, functional yogurt, health effect, market study, new product development, survey.

Dror DK, Allen LH. Dairy product intake in children and adolescents in developed countries: Trends, nutritional contribution, and a review of association with health outcomes. Nutr Rev 2014; 72(2): 68-81.
Rahnama H, Rajabpour S. Factors for consumer choice of dairy products in Iran. Appetite 2017; 111: 46-55.
Barrea L, Di Somma C, Macchia PE, et al. Influence of nutrition on somatotropic axis: Milk consumption in adult individuals with moderate-severe obesity. Clin Nutr 2017; 36(1): 293-301.
Freitas M. The Benefits of Yogurt, Cultures, and Fermentation. The Microbiota in Gastrointestinal Pathophysiology 2017; pp. 209-23.
Gopinath B, Flood VM, Burlutsky G, Louie JCY, Baur LA, Mitchell P. Dairy food consumption, blood pressure and retinal microcirculation in adolescents. Nutr Metab Cardiovasc Dis 2014; 24(11): 1221-7.
Jafari T, Faghihimani E, Feizi A, et al. Effects of vitamin D-fortified low fat yogurt on glycemic status, anthropometric indexes, inflammation, and bone turnover in diabetic postmenopausal women: A randomised controlled clinical trial. Clin Nutr 2016; 35(1): 67-76.
Markey O, Vasilopoulou D, Givens DI, Lovegrove JA. Dairy and cardiovascular health: Friend or foe? Nutr Bull 2014; 39(2): 161-71.
Moslehi N, Shab-Bidar S, Mirmiran P, Sadeghi M, Azizi F. Associations between dairy products consumption and risk of type 2 diabetes: Tehran lipid and glucose study. Int J Food Sci Nutr 2015; 66(6): 692-9.
Bosnea LA, Kopsahelis N, Kokkali V, Terpou A, Kanellaki M. Production of a novel probiotic yogurt by incorporation of L. casei enriched fresh apple pieces, dried raisins and wheat grains. Food Bioprod Process 2017; 102: 62-71.
Bimbo F, Bonanno A, Nocella G, et al. Consumers’ acceptance and preferences for nutrition-modified and functional dairy products: A systematic review. Appetite 2017; 113: 141-54.
Valls DJ, Pasamontes N, Pantaleón A, et al. Prospects of functional foods/nutraceuticals and markets. Nat Prod 2013; pp. 2491-525.
Cairns G, Macdonald L. Stakeholder insights on the planning and development of an independent benchmark standard for responsible food marketing. Eval Program Plann 2016; 56: 109-20.
Cohen DA, Babey SH. Candy at the cash register--a risk factor for obesity and chronic disease. N Engl J Med 2012; 367(15): 1381-3.
Glanz K, Bader MDM, Iyer S. Retail grocery store marketing strategies and obesity: An integrative review. Am J Prev Med 2012; 42(5): 503-12.
Glanz K, Yaroch AL. Strategies for increasing fruit and vegetable intake in grocery stores and communities: policy, pricing, and environmental change. Prev Med 2004; 39(Suppl. 2): S75-80.
Derbyshire J, Giovannetti E. Understanding the failure to understand new product development failures: Mitigating the uncertainty associated with innovating new products by combining scenario planning and forecasting. Technol Forecast Soc Change 2017; 125: 334-44.
Markovitch DG, Steckel JH, Michaut A, Philip D, Tracy WM. Behavioral reasons for new product failure: Does overconfidence induce overforecasts? J Prod Innov Manage 2015; 32: 825-41.
Borgianni Y, Cascini G, Pucillo F, Rotini F. Supporting product design by anticipating the success chances of new value profiles. Computers in Industry 2013; 64: 421-35.
Witte RS, Witte JS. Statistics 9th ed. Wiley: NJ, . 2009.
Guiné R, Fernandes S. Regression model of the factors that influence weight of young adolescents. J Food Sci Res 2016; 1: 39-48.
Zheng W, Chen S, Song J, Liu J, Fan C. The influence of body mass index on outcome of open arthrolysis for post-traumatic elbow stiffness. J Shoulder Elbow Surg 2017; 26(5): 809-14.
Guilcher SJT, Kaufman-Shriqui V, Hwang J, et al. The association between social cohesion in the neighborhood and body mass index (BMI): An examination of gendered differences among urban-dwelling Canadians. Prev Med 2017; 99: 293-8.
Mosallanezhad Z, Sotoudeh GR, Jutengren G, et al. A structural equation model of the relation between socioeconomic status, physical activity level, independence and health status in older Iranian people. Arch Gerontol Geriatr 2017; 70: 123-9.
Dragano N, Bobak M, Wege N, et al. Neighbourhood socioeconomic status and cardiovascular risk factors: a multilevel analysis of nine cities in the Czech Republic and Germany. BMC Public Health 2007; 7: 255.
Watt HC, Carson C, Lawlor DA, Patel R, Ebrahim S. Influence of life course socioeconomic position on older women’s health behaviors: Findings from the British women’s heart and health study. Am J Public Health 2009; 99: 320-7.
Umberson D, Montez JK. Social relationships and health: A flashpoint for health policy. J Health Soc Behav 2010; 51(Suppl.): S54-66.
Brown DW, Balluz LS, Heath GW, et al. Associations between recommended levels of physical activity and health-related quality of life. Findings from the 2001 Behavioral Risk Factor Surveillance System (BRFSS) survey. Prev Med 2003; 37(5): 520-8.
Adjoian TK, Firestone MJ, Eisenhower D, Yi SS. Validation of self-rated overall diet quality by Healthy Eating Index-2010 score among New York City adults, 2013. Prev Med Rep 2016; 3: 127-31.
Fett A-K, Lattimore P, Roefs A, Geschwind N, Jansen A. Food cue exposure and body image satisfaction: The moderating role of BMI and dietary restraint. Body Image 2009; 6: 14-8.
Edman JL, Yates A, Aruguete MS, DeBord KA. Negative emotion and disordered eating among obese college students. Eat Behav 2005; 6(4): 308-17.
Melnyk SE, Cash TF, Janda LH. Body image ups and downs: Prediction of intra-individual level and variability of women’s daily body image experiences. Body Image 2004; 1(3): 225-35.
Vocks S, Legenbauer T, Heil A. Food intake affects state body image: impact of restrained eating patterns and concerns about eating, weight and shape. Appetite 2007; 49: 467-75.
Lattimore P. Body dissatisfaction in females varies according to deprivation state and is modified by weight rather than restraint status. Appetite 2005; 45(3): 356-9.
Lunde C, Gattario KH. Performance or appearance? Young female sport participants’ body negotiations. Body Image 2017; 21: 81-9.
Cordes M, Vocks S, Düsing R, Waldorf M. Effects of the exposure to self- and other-referential bodies on state body image and negative affect in resistance-trained men. Body Image 2017; 21: 57-65.
Helgadóttir B, Owen N, Dunstan DW, Ekblom Ö, Hallgren M, Forsell Y. Amount of time spent in sedentary behaviors and cause-specific mortality in US adults. Am J Clin Nutr 2012; 95: 437-5.
Ford ES, Schulze MB, Kröger J, Pischon T, Bergmann MM, Boeing H. Television watching and incident diabetes: Findings from the European Prospective Investigation into Cancer and Nutrition-Potsdam Study. J Diabetes 2010; 2(1): 23-7.
Thorp AA, Owen N, Neuhaus M, Dunstan DW. Sedentary behaviors and subsequent health outcomes in adults a systematic review of longitudinal studies, 1996-2011. Am J Prev Med 2011; 41(2): 207-15.
Matthews CE, George SM, Moore SC, et al. Amount of time spent in sedentary behaviors and cause-specific mortality in US adults. Am J Clin Nutr 2012; 95(2): 437-45.
Teychenne M, Ball K, Salmon J. Sedentary behavior and depression among adults: A review. Int J Behav Med 2010; 17(4): 246-54.
Lucas M, Mekary R, Pan A, et al. Relation between clinical depression risk and physical activity and time spent watching television in older women: A 10-year prospective follow-up study. Am J Epidemiol 2011; 174(9): 1017-27.
Hamam FA, Eldalo AS, Alnofeie AA, Alghamdi WY, Almutairi SS, Badyan FS. The association of eating habits and lifestyle with overweight and obesity among health sciences students in Taif University, KSA. J Taibah Univ Sci 2017; 12(3): 249-60.
Ebbeling CB, Pawlak DB, Ludwig DS. Childhood obesity: Public-health crisis, common sense cure. Lancet 2002; 360(9331): 473-82.
Bonannoxs A. Some Like It Healthy: Demand for functional and conventional yogurts in the Italian market. Agribusiness 2012; 28: 67-85.
Colson G, Grebitus C. Relationship between children’s BMI and parents’ preferences for kids’ yogurts with and without front of package health signals. Agribusiness 2017; 33: 151-9.
Hailu G, Boecker A, Henson S, Cranfield J. Consumer valuation of functional foods and nutraceuticals in Canada A conjoint study using probiotics. Appetite 2009; 52: 257-65.
Marette S, Roosen J, Blanchemanche S, Feinblatt-Mélèze E. Functional food, uncertainty and consumers’ choices: A lab experiment with enriched yoghurts for lowering cholesterol. Food Policy 2010; 35: 419-28.
Moro D, Veneziani M, Sckokai P, Castellari E. Consumer willingness to pay for catechin-enriched yogurt: Evidence from a stated choice experiment. Agribusiness 2015; 31: 243-58.
Guiné RPF, Rodrigues AP, Ferreira SM, Gonçalves FJ. Development of yogurts enriched with antioxidants from wine. J Culin Sci Technol 2016; 14: 263-75.
Lee J. Mitochondrial drug targets in neurodegenerative diseases. Bioorg Med Chem Lett 2016; 26(3): 714-20.
Cohen M. ‘Detox’: Science or sales pitch? Aust Fam Physician 2007; 36(12): 1009-10.
Lordo RA, Dinh KT, Schwemberger JG. Semivolatile organic compounds in adipose tissue: Estimated averages for the US population and selected subpopulations. Am J Public Health 1996; 86(9): 1253-9.
Sanborn M, Cole D, Kerr K, Vakil C, Sanin LH, Bassil K. Systematic review of pesticide human health effects 2004.Available at.

Rights & PermissionsPrintExport Cite as

Article Details

Year: 2019
Page: [243 - 256]
Pages: 14
DOI: 10.2174/1573401313666171004150928
Price: $65

Article Metrics

PDF: 38
PRC: 1