Capitalist Realism in Africa: Realities and Myths in Advertising

Author(s): Emmanuel C. Alozie

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“Capitalist Realism” in Africa: Realities and Myths in Advertising is a multifaceted analysis of the role of advertising in the national development of Nigeria, and by extension, other African ...
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Table(s)  promotion: free to download

Pp. i

Emmanuel C. Alozie



About the Author  promotion: free to download

Pp. iii-iv (2)

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Abstract  promotion: free to download

Pp. v

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Foreword  promotion: free to download

Pp. vii-ix (3)

Michael H. McBride



Preface  promotion: free to download

Pp. xi

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Acknowledgements  promotion: free to download

Pp. xiii

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Conflict of Interest  promotion: free to download

Pp. xv

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Abbreviations  promotion: free to download

Pp. xvii-xviii (2)

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Communication, Culture and Consumption

Pp. 3-8 (6)

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Nigerian Historical and Mass Media Heritages

Pp. 9-16 (8)

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Advertising and Culture: A Tenuous Link

Pp. 17-23 (7)

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Semiotics and Advertising: A Conceptual Discourse

Pp. 25-33 (9)

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Advertising Symbols as “Pictures in Our Heads”

Pp. 35-68 (34)

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Promises and Challenges

Pp. 68-75 (8)

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Appendix  promotion: free to download

Pp. 77

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References  promotion: free to download

Pp. 79-85 (7)

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Index  promotion: free to download

Pp. 87-91 (5)

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