Proactive Angel Investing
It is a growing trend of angel investors to invest more than money into a business opportunity. This ‘active’
approach to angel investing may not only improve the probability of success and increase yields on investments, but it
may also save substantial time in the investment process and generate a rich experience that becomes part of the investor’s
legacy. This article explores the scope and nature of an angel investor’s participation in the invested business and the
beneficial impact that the investor may have upon the business. The article also explores how ‘proactive’ engagement in
the investment selection process may generate additional benefits that align with the personal goals of the angel investor.
Keywords: Affinity, angel, criteria, early stage capital, funding, impact investment, informal investing, investment, investor,
legacy, motivation, participation, private equity, social investment.
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