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Fluctuating Open Teams(FLOT) - A New Approach to Boost Team Creativity and Innovation Potential

Author(s): Ulrich A.K. Betz, Paul Czodrowski, Christina Esdar, Carl Deutsch, Norbert Beier, Dirk Finsinger, Bertram Cezanne, Klaus Urbahns, Margarita Wucherer-Plietker.

Abstract:

The pharmaceutical industry heavily relies on external sources to supplement its internal R&D activities and fill its product pipelines. Outsourcing of workpackages, in-licensing of development projects, collaborations with academic research centers or biotech companies and hiring of consultants are classic approaches towards this goal. Here we describe a new open innovation approach, termed “fluctuating open teams (FLOT)” that combines synergistically internal and external talent for a drug discovery project. The approach is compared to other open innovation options and constitutes an ideal way to boost creativity and new ideas for project teams that hit a roadblock.

Keywords: Creativity, crowd sourcing, diversity, drug discovery, open innovation, project teams, research and development.

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Article Details

VOLUME: 1
ISSUE: 2
Year: 2014
Page: [77 - 81]
Pages: 5
DOI: 10.2174/2213809901666140401202431