Competitive Intelligence Tools for University-Based Technology Transfer Offices
Minde I. Willardsen, Jered V. McGivern and Joseph O. Hill
Affiliation: Office of Technology Development, Medical College of Wisconsin, 8701 Watertown Plank Rd, Milwaukee, WI 53206, USA.
University based technology transfer offices function to identify, protect, and market new technologies all of
which require strategic decisions about technology developed at their institutions. Often, limited time and resources are
available for pursuing patent protection and identifying commercial partners for licensing. Therefore, determining which
technologies have high probabilities for commercial success is necessary. The collection of data regarding the market,
referred to as competitive intelligence, helps to make these decisions. In this article we discuss sources for competitive
intelligence, provide an evaluation of compiled competitive intelligence platforms from commercial vendors, and discuss
approaches for evaluating them.
Keywords: Competitive intelligence, database search, intellectual property, medical devices, pharmaceuticals, technology
marketing, technology transfer.
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