Communicating Food Safety, Authenticity and Consumer Choice. Field Experiences
Heiner Lehr, Syntesa.
The paper reviews patented and non-patented technologies, methods and solutions in the area of food traceability.
It pays special attention to the communication of food safety, authenticity and consumer choice. Twenty eight recent
patents are reviewed in the areas of (secure) identification, product freshness indicators, meat traceability, (secure) transport
of information along the supply chain, country/region/place of origin, automated authentication, supply chain management
systems, consumer interaction systems. In addition, solutions and pilot projects are described in the areas of Halal
traceability, traceability of bird’s nests, cold chain management, general food traceability and other areas.
Keywords: Consumer information, food traceability, food information management, fraud protection, meat traceability, Key Obstacles to, Milestones, bovine spongiform encephalopathy, hypogonadism.
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