Introduction to Mind Genomics®
Pp. 352-354 (3)
It’s almost impossible to imagine the scale, cost and labor Involved in the human
genome mapping projects. A similar scale effort to map the human mind would be even more
complex, as people’s mind-sets are more individual. In this chapter, we discuss the new
science called Mind Genomics® and how it can be employed in a number of subject areas.
Human genome, cognition, mind-sets, consumer preferences, perceptions.
Moskowitz Jacobs Inc., White Plains, New York, USA