Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind

Indexed in: Book Citation Index, EBSCO.

Consumers have been increasingly involved in the innovation process in the last few decades, a major driving force of business success. This involvement is critically important for innovation, ...
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Introduction to Mind Genomics®

Pp. 352-354 (3)

Alex Gofman


It’s almost impossible to imagine the scale, cost and labor Involved in the human genome mapping projects. A similar scale effort to map the human mind would be even more complex, as people’s mind-sets are more individual. In this chapter, we discuss the new science called Mind Genomics® and how it can be employed in a number of subject areas.


Human genome, cognition, mind-sets, consumer preferences, perceptions.


Moskowitz Jacobs Inc., White Plains, New York, USA