Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind

Consumers have been increasingly involved in the innovation process in the last few decades, a major driving force of business success. This involvement is critically important for innovation, ...
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Foundation of Sensory Optimization in the Food Industry

Pp. 129-144 (16)

Howard R. Moskowitz

Abstract

The RDE applied to products involves experimental design, either of discrete or continuous variables. The chapter presents the history of RDE and sensory modeling/optimization, the methods most commonly used, field implementation, analysis procedures and segmentation. The chapter closes with a brief review of how the RDE approach is used by today’s corporations.

Keywords:

Sensory optimization, RSM, segmentation, product models.

Affiliation:

Moskowitz Jacobs Inc., White Plains, New York, USA