Putting RDE on the R&D Map: A Survey of Approaches to Consumer-Driven New Product Development
Pp. 72-89 (18)
This chapter summarizes different consumer-driven approaches to new
product development with their advantages and disadvantages. The analysis identifies
opportunities for development in the field.
New product development, consumer-driven innovation, rule
developing experimentation, conjoint analysis.
Moskowitz Jacobs Inc., White Plains, New York, USA