Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind

Consumers have been increasingly involved in the innovation process in the last few decades, a major driving force of business success. This involvement is critically important for innovation, ...
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Putting RDE on the R&D Map: A Survey of Approaches to Consumer-Driven New Product Development

Pp. 72-89 (18)

Alex Gofman

Abstract

This chapter summarizes different consumer-driven approaches to new product development with their advantages and disadvantages. The analysis identifies opportunities for development in the field.

Keywords:

New product development, consumer-driven innovation, rule developing experimentation, conjoint analysis.

Affiliation:

Moskowitz Jacobs Inc., White Plains, New York, USA