Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind

Indexed in: Book Citation Index, EBSCO.

Consumers have been increasingly involved in the innovation process in the last few decades, a major driving force of business success. This involvement is critically important for innovation, ...
[view complete introduction]



Pp. iv-ix (6)

Alex Gofman and Howard R. Moskowitz


Maskowitz Jacobs Inc. White Plains, New York USA