Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind

Consumers have been increasingly involved in the innovation process in the last few decades, a major driving force of business success. This involvement is critically important for innovation, ...
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Preface

Pp. iv-ix (6)

Alex Gofman and Howard R. Moskowitz

Affiliation:

Maskowitz Jacobs Inc. White Plains, New York USA