Strategic Marketing Development Model: Innovation Model Utilizing Science TQM - 1
Pp. 62-69 (8)
A future successful global marketer must develop an excellent quality marketing system that
impresses users and continuously provides excellent, quality products in a timely manner through
corporate management. In this paper, the author verifies the validity of a “Strategic Marketing
Development Model, SMDM” for developing core principle “Total Marketing System, TMS” of
“Science TQM”. This paper aims to create a “Scientific Customer Creative Model, SCCM”, a form of
strategic marketing utilizing SMDM. Concretely, the author will also introduce the effectiveness of
SMDM that reflects latent customer needs through scientific marketing application examples via
“Toyota’s Intelligent Customer Information Marketing System, T-ICIMS”.
Total marketing system, strategic development marketing model, scientific customer creative
model, toyota’s intelligent customer information marketing system, science TQM, toyota.
Aoyama Gakuin University, School of Science and Engineering, Japan